LFC X NIKE KITS 2023
Home kit inspired by a 1970’s kit, so the players and 70’s legend Ian Callaghan enter a 70’s inspired photo booth to pose for pictures.
pitch, creative direction and post management.
Agency - Zut
Director - Will Herbert
HOME KIT LAUNCH
LFC X NIKE 2023
The photo booth switches from a 70’s style to a 90’s. Legend Robbie Fowler joins the manager and players to pose in the 90’s inspired kit
pitch, creative direction and post management.
Agency - Zut
Director - Will Herbert
AWAY KIT LAUNCH
LFC X NIKE 2023
A homage to the fans who travel the world to support Liverpool. Set over a song by The Cheap Thrills, a local band who are all match going supporters.
Creative direction and post management.
Agency - Zut
Director - Will Herbert
Concept - Lee Deaville