creative direction
BETFRED
“LET’S GET READY TO RUMBLE”
Spearheaded by Michael Buffer, this multi-channel campaign covered Betfred’s above-the-line activity, from Sportsbook TVCs to online gaming, across the main sporting events.
LFC X NIKE
“LET’S DANCE”
Every ounce of this project is authentically Liverpool FC. From the music, the players and the fans featured. Time with the players is extremely tight, so the creative has to work in a fast-paced environment.
BETFRED
“THE CALM BEFORE THE ROAR”
Cheltenham is the biggest event in the UK racing calendar. The roar of the crowd on the first day of the festival is famous, and this TVC focuses on the build-up to the first flag. Supported by point-of-sale prints of the Betfred offers across 1,300 Betfred shops.
EVERTON FOOTBALL CLUB
“GOODISON GANG”
With 20,000+ on Everton’s waiting list, a season ticket renewal campaign is an opportunity to make a brand piece. Authentic portraits of match-going fans and business owners on a match day, set over a soundscape of drums emulating the famous Everton chant.
HUMMEL
EFC HOME KIT LAUNCH 2022
Hummel’s last kit design for Everton featured architecture from inside Goodison Park. So blueprints and old sketches were used as a backdrop for the players hero shots.
BETFRED
“THE NIFTY 50”
Set to ‘Great Balls of Fire’ by Jerry Lee Lewis we created a playful TVC that has the lotto balls front and centre.
MERSEYRAIL
“NEXT STOP CHRISTMAS”
Short simple TVC based upon 3D artwork that already existed OOH media. We brought the snow-globe to life and made a simple localised TV Campaign.
BETFRED LOTTO
“BET A LITTLE, WIN A LOTTO”
Real Betfred lotto players cast in the campaign. The aim was to give the advert an authentic, fun and friendly feel.
BETFRED VEGAS
CELEBRITY JUICE TV IDENTS
Concept, storyboards, pitch, creative direction and broadcast approval.
EVERTON FOOTBALL CLUB
“TRINITY BAR”
Social content promoting the new hospitality offerings available at Everton’s new Hill Dickinson stadium. Made during construction of the stadium, we used a collage effect to tie all new and archive footage together.
BETFRED
“ARE YOU READY FOR THE EUROS?”
With all the home nations making it to Euro 2021, we created a campaign that showed how fanatical the support can be, in a fun and freindly way.
ADIDAS
RECRUITMENT FILM
A film that captures the passion of the employees who work at Adidas.
BETFRED
“NEW SEASON, NEW STORY”
Concept, script, pitch, storyboard, creative direction, edit & grade and broadcast approval.
CUMBRIA GROWTH HUB
ONE STOP SHOP
Small, localised TVC for ITV Border, showcasing local cumbrian businesses who have been helped by the growth hub.
BETFRED
AT THE HEART OF CHELTENHAM
Cinematic advert focusing on the preparation leading up to the Cheltenham Festival. All shot in the Leybourne, Valley of the Racehorse.
BETFRED
NEW SEASON 2024
A fan centred TVC based, feating the highs and lows of a match day.
post production
EVERTON FOOTBALL CLUB
“A STORY WE WILL CARRY ON”
A campaign designed to excite the Everton fans in the lead up to the opening of the new stadium. Real season ticket holders were featured in the video and OOH media.
CHESTER RACES
NEW SEASON CAMPAIGN
TVC Campaign promoting Chester Races’ busiest time of year.
LIVERPOOL FOOTBALL CLUB
“TRUE RED”
A brand platform for LFC: the culture, the fans, the city, the irrationality, the identity, the rituals, the belonging.
LANCASHIRE COUNTY CRICKET CLUB
PROMO
Social video showcasing the world-class facilities at Lancashire County Cricket Club.
DARE2B
2025 TELEVISION CAMPAIGN
Dare2b shot footage themselves up a mountain and retrospectively wanted a TVC from the footage. We were tasked with making the advert from the footage.
XBOX X ENGLAND
“WHEN EVERYONE PLAYS, WE ALL WIN”
A video announcing the Xbox sponsorship of the England National Team.
UNICEF
RUGBY LEAGUE WORLD CUP CAMPAIGN
A video designed to raise money for UNICEF during the Rugby League world cup. Played live at games during the tournament.
EVERTON FOOTBALL CLUB
HILL DICKINSON STADIUM TOURS
TVC & OOH Campaign that shows the new offerings of the Hill Dickinson stadium tour.
CARMEL COLLEGE
PROMO VIDEO
A video showcasing the offerings of Carmel Collage from the point of view of the students themselves.
THE POOLS
CLASSIC POOLS JACKPOT
A guide to how to play the pools, the original millionaire maker online.
MANCHESTER CHILDREN’S HOSPITAL
CHARLOTTE’S STORY
A video for a fundraising event tells the story of a brave teenage girl who survives lukeamia.
AVERY DENNISON
PREMIER LEAGUE HALL OF FAME
Premier League Hall Of Fame shirt announcement video.
EVERTON FOOTBALL CLUB
‘ALL FOR ONE’
Authentic thoughts from the Everton players and legends about the love and affection for the Everton fans.
CLOGAU
‘VALENTINE’S DAY’
Valentines collection from Welsh Jewellery maker Clogau.
LIVERPOOL FOOTBALL CLUB
‘WALK ON’
An animation brand piece for Liverpool Football club, focusing on the phrase ‘walk on’ and what it means to the clubs culture.
JOCKEY CLUB
‘GRAND NATIONAL THURSDAY’
Promo video for socials promoting Grand National Thursday. A day with world class, grade 1 races.
directing
MAZUMA MOBILE
TV CAMPAIGN
‘Maz’ searches a home looking for the sort of devices that he loves to buy from you.
JOCKEY CLUB
“BELONG, BE PROUD, BE THERE”
A local TVC for Carlisle Racecourse. A double-exposure effect showcases the stunning Cumbrian surroundings alongside the exciting racing footage.
LFC FOUNDATION
MR COLACO CASE STUDY
A case study on a primary school teacher who truly embraced the Premier League all stars programme provided by LFC Foundation.
NIKE AIR
‘WHAT YOU GOT’ SERIES
Virgil van Dijk tell us about his favoraite nike trainsers in the social series “what you got”
EVERTON FOOTBALL CLUB
‘NOTHING WILL BE THE SAME’
We follow four Everton season ticket holders on the match day rituals. We hear what makes them tick and who inspired them at the match
WASABI X LFC
“HOT OR NOT”
Give the players a topic and they decide if it’s ‘hot or not’. Branded content for one of LFC’s official sponsors, released on Liverpool’s socials as one long edit and multiple shorts.
EVERTON IN THE COMMUNITY
‘THE PEOPLE’S PLACE’
A video showcasing the good work EITC do in Liverpool and the new investments made in the area.